I used a snippet from the song Margaritaville to really hit on all 3 points of my brand identity. The song carries a familiar tune that if not all most of us now and is a song about not worrying about anything and trying to enjoy life. My brand is a bar/restaurant so I also thought a song with a drink it the name would help create associations of when you hear Margaritaville; you think of Jacks Surf Shack. I wanted to create the association of enjoying a good time and being warm and positive at Jacks Surf Shack.
