I used a white background simply for the reason of making my color scheme pop and stick out in consumers minds. I wanted to use 3 bright colors to bring out the warm, fun, and upbeat brand identity and image I wanted consumers to perceive. I used a yellow surfboard as my focal point to draw viewers eyes in and onto my logo. I made the surfboard yellow to not only be used as a focal point but to achieve my desired brand identity of being a fun and positive brand. I made the waves blue inside of the surfboard to achieve the desired brand identity of being upbeat. I used orange for my brand name and slogan to bring a warm vibe in to complete my brand identity. Overall my goal with my logo was to prioritize internal criteria. I wanted to make a memorable and likeable logo. Using the surfboard and waves I wanted customers to make an association with the beach which is generally a likeable thing amongst people.
